3-month-project:
Costing and demand for successful new product
A new product designed for the NHS by a private company had been very successful with many Primary Care Trusts. The product had been priced at a discount and needed new pricing. The exponential growth of the product made it difficult to forecast demand.
We sourced the information needed to perform a product costing in collaboration with the team. We classified the PCTs by type and concluded to a future levelling of demand, which proved accurate.
Outcome: The price of the product was increased and the PCTs welcome the higher visibility on demand